TMP Worldwide's Search Engine Marketing (SEM) Keyword Connect is one of the most efficient ways for you to gain exposure and drive traffic to your spots on the Web. By strategically leveraging the power of search engines like Google and Yahoo!, you can target and connect with potential candidates as they perform searches and direct them to your career site and job postings.
When people search the Internet for a keyword you have purchased, your ad appears next to the search results, which will take them directly to the page of your choice.
Recruiting via the Search Engines?
SEM Keyword Connect allows you to list your career site at the top of the search engine results. You don't pay to list your advertisement; you only pay when a user clicks on your listing and connects to your site. To get the best traffic to your site, TMP researches and selects industry and job-related keywords to target based on your hiring initiatives. We manage the complex keyword bidding process and create compelling ads - attracting more candidates to your website and employment opportunities.
In terms of traffic, Yahoo! and Google have a much greater reach over the three major job boards.
From account setup, to selecting the right keywords, creating ads, bid management, and reporting, TMP offers a completely outsourced solution.
Keywords - TMP thoroughly reviews a client's career site and job postings to choose relevant keyword terms and phrases that represent their hiring initiatives. We take an exhaustive approach to developing employment keywords based on industry relevance, word popularity and past performance.
Set Up - Once we have agreed on the keywords to use, TMP will set up the client's accounts with Google, Yahoo! and other search engines. We set initial bid levels and produce several keyword advertisements that will maximize relevant clicks.
Maintaining the Campaign - It is crucial to the success of any search engine campaign that it be monitored regularly, since positions can and do change every day. We constantly tweak and monitor the bidding and positioning to bring clients a better return on their advertising dollars.
Reporting - Each month, TMP provides clients a detailed, easy-to-understand report that allows you to monitor your campaign's effectiveness. We detail the campaign's performance, including the total number of clicks received, total impressions, total dollar amount spent and other campaign related information.
To learn more about Search Engine Marketing and SEM Keyword Connect, contact your TMP Representative today or visit http://www.tmp.com/about_capabilities_category.aspx?id=3