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There's More to your Employer Brand than Just Ads!

February 15

The world has been clamoring for employer brand engagements. One organization after another is asking for help in developing its employer brand. Is it because of my wildly successful blog, my rugged good looks (see accompanying photo illustration), my ability to hold witty conversation on such disparate subjects such as politics and stuff that is not politics? If only that were the case.

Employer brand development is so mainstreamed that it's right up there with lattes, American Idol, and political scandals. In fact, I fully expect a major deal with a Hollywood studio any day now.

So now that everyone is following the true path to employment marketing enlightenment, here's my question. Why are you all focusing your engagements on the delivery of just advertising? The employer brand is so much more that that - just ask my friends at People In Business (www.pib.co.uk). They have long been onto the idea that the employer brand can be the engine that not only drives employee engagement, but successful product, service, and brand delivery to customers.

Anyway, visit their site, pick up their book (serendipitously entitled, The Employer Brand), hop a plane and pay them a visit. Then, help us make the employer brand even more influential than it is.

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