Many of today's businesses, large and small, are relying on their HR professionals to drive change effectively and manage a successful employment brand during a time of cultural transformation. The transformation required can be driven through a variety of changes within the business including mergers and acquisitions, divesting, unexpected growth or strategic growth into new markets. These changes, in turn, lead to many differing perspectives regarding how best to position your company with existing employees and attract the best candidates to support your organization's goals.
In this session we'll explore the importance of your brand while discussing the challenges. We'll also offer helpful recommendations on how to partner effectively inside and outside of your organization to ensure you are adjusting your existing employment brand strategy or articulating a new employment brand strategy to your leadership team and throughout your organization.
Caroline Brown currently leads the global employment brand for HP and is part of a newly formed employment brand and communications team. She focuses on partnering with the HR leadership team, global staffing, communications and other critical functions within the human resources organization to develop the best strategies to attract and retain top talent for HP's employee base of over 170,000 in 100+ countries worldwide.