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Campbell-Ewald Teams with TMP on Navy, Naval Reserve Accounts

February 15

Campbell-Ewald, the United States' sixth largest advertising and marketing communications agency network, has selected TMP Worldwide to continue the evolution of TMP's highly successful Internet recruiting initiatives, initially developed for the Naval Reserve, for the U.S. Navy.

"We are delighted to add TMP to the team as the Navy moves to consolidate its recruiting into a single entity," said Kathleen Donald, Campbell-Ewald Executive-Vice President. "We have observed TMP's breakthrough work for the Naval Reserve over the past four years and believe their advanced capabilities will make a significant contribution to the Navy's broad goals."

In addition to ongoing direction for recruiting on navalreserve.com, TMP will add extensive Internet site management expertise to all online initiatives. Our highly developed Internet research methodologies will also be deployed to help identify high potential target recruits and achieve greater effectiveness in reaching young people in special markets.

At TMP Worldwide, we're pioneering a number of innovative Internet management tools to enhance the experience for online job seekers and improve the effectiveness of recruiting tools for employers, including intriguing social and behavioral marketing strategies and dynamic lead management systems.

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